You do not need to be a digital marketing geek to comprehend how fast the trend of mobile web surfing has caught up in the recent times. The majority of the recent studies reveal online traffic which comes from mobile platform accounts clogs under 15% of the total visitors and it is booming. So, what does this mean for you? Well, it is a wake-up call if you have never done anything to pinpoint the mobile web browsers. Since, the number of mobile web users has risen so drastically, you need to develop a mobile version of your website to formulate your target audience to bear them connected, on the proceed!
What Should You You should?
For hooking in your web audience at large, you could get a different website for mobiles as well due to desktops, tablets and apple ipads. This will work fine provided you have adequate time and patience to update all the versions regularly. But working with a website developed for each single device and keeping them updated is a superb ordeal and ideally, you should have one website, which runs off one CMS, readjusts itself in different screen sizes of varying devices. Herein, you can embrace two proven techniques – Responsive Web Design (RWD) and Adaptive Site design (AWD). Although there are certain similarities between the two techniques, yet they differ in varying ways.
What is Responsive Web site design?
Responsive Web Design can be a fad but a trend that existed for quite a while now. To put it simply, responsive design designates a web layout wherein the content, images and also the other designing elements stay the same, but shrink immediately to adjust with specific screen size. In responsive type, the content can be managed from CMS and it is quick, easy and economical solution which can be implemented without hassle.
However, if your website has large files like high resolution images and videos, it will take too much time to load on a mobile phone and this is where the Adaptive designing steps when it comes to.
What is Adaptive Web design?
Adaptive design is pretty much newer concept in this is a. Essentially, this technique adapts to is actually displayed in the devices, depending upon the devices’ capabilities and its’ display size. In this form of web lay-out, inspite of the fact that the content remains same, there are certain changes that appear in the design elements, depending whether users are accessing the site from a desktop computer or through a mobile device or tablet. In adaptive type, varying layouts are used, including few ‘Responsive’ elements which reduces the different number of templates. In extreme notions, adaptive layouts completely rephrase the content and adjust/remove excess images and video files.
Adaptive Design for the web is yet to gain in popularity in the industry, nevertheless the concept is genuinely seeking new heights, in times to come. The end-goal is to enrich the user-experience, to its most advantageous. However, there are certain cons of AWD practice.
Adaptive websites cost more n comparison to the responsive designs
AWD can goof up the full feel of checking out the if it isn’t backed up by proper planning.
Since AWD re-adjusts the design elements and even reword content, it can bring in brand inconsistency and confuse your target audience once they see different interfaces on varying pieces of equipment.
So what’s The Bottomline?
While Responsive design can be the finest solution which simplifies the information provided on a website by adjusting itself to varying screen sizes, the adaptive type is a lot more user-focused. In years to come, much more than 50% of the web users will use their mobile devices to surf the world wide web and hence it is preferable to blend adaptive web lay-out techniques with responsive elements to leverage the web visibility, engage the objective visitors and leverage the conversion relation.
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